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Sectors
Structure
Reference |
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To do analysis and produce reports by yourself
Departments Administration, Finance, and
Management Control:
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Revenue.
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Costs.
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Margins.
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Cash-flow.
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Treasury.
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Credit management.
- Costing models.
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P&L (company, by product, by customer etc.).
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Planning, budgeting and forecasting.
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Indicators and benchmarks (KPI).
Departments Marketing, Sales e CRM/Customer
Service:
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Products/Services
(volumes, value, contribution margins).
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Geographical areas (Nielsen areas, regions, provinces, towns).
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Channels/sales networks (direct, in direct etc.).
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Marketing
campaigns (redemption).
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Promotions.
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Sales by customer (RFM, margins per customer etc.).
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Levels of customer satisfaction (CSI).
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Levels of customer service (SLA).
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