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It increases your marketing campaign's efficiency from 15 to 30%
> Warranty of speed, safety and cleaning of your Database
> It reduces costs increasing your clients number
On 2006, December 1 st , Poste Italiane updated the Street Axis introducing new CAPs (postal codes) in force from 2006, September 20 th that will affect 10% of italian addresses.
Companies that has not yet adapted themselves, risk losses in terms of quality and efficiency, being no longer able to guarantee a correct mailing and wasting time checking analytic application based on territory and the subdivision in CAPs (postal codes) areas. |
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For this reason, the Sysman Normalizzatore has already been alligned to such new standard , and can convert easily and quickly all old data into new one, reducing the company costs from the beginning. |
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Introduction:
a “dirty” database can drastically reduce marketing campaign efficiency because of double prospects or uncorrect addresses. A “clean” database guarantees every prospect to be univocal and so it avoids ineffective calls or marketing actions, protecting at the same time the image of the marketing campaign in due course.
The normalizer module and the deduplication one are presently at top on the market, to guarantee a professional and economically efficient management of marketing and telemarketing campaigns. |
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Normalizzatore
principal features :
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Absolute certainty of correct normalized data
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Tables updating
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Possible correction of wrong addresses
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Normalization function both in batch and on-line mode
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Customized User Street Axis
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Management of big databases
Each element to be normalized is made of a generic address, with street number, locality name, CAP (postal code) and province . |
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Normalizzatore
